NEW YORK Veteran Procter & Gamble executive Kim Dedeker has been named chair, Americas for WPP market research firm Kantar, a new position.
She will be based at Kantar's office in Cincinnati and report to the company's London-based CEO Eric Salama.
Dedeker will direct the firm's global initiatives pertaining to research quality and help shape the company's go-to-market strategy. She will also have direct oversight of U.S.-based Kantar corporate staff functions including client and business development responsibilities.
Dedeker was previously with P&G, where she spent 29 years in a variety of senior roles, most recently as vp, consumer and market knowledge/external capacity, where she led a number initiatives around data quality and "industry transformation." Prior to that she was vp, global consumer and market knowledge.
"I've long admired Kim's vision and the way that she and colleagues at P&G have led the industry in so many ways," Salama said in a statement. "I'm thrilled that she is joining us and believe that we can harness her passion, leadership around data quality issues and desire to increase the value that agencies add to their clients to help Kantar achieve its goal."
Dedeker said: "This is a pivotal time for our industry and transformation is imperative. In my view, Kantar is proving itself to be a role model for the collaborative spirit and commitment required."
Kantar has 26,500 staffers in 80 countries and recently integrated into its operation TNS, acquired by WPP last fall.