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The changes keep coming fast and furious at PepsiCo. Weeks after dismissing BBDO, New York, from its flagship soft drink brand in the U.S., it has named Jill Beraud to the newly created position of worldwide CMO.
Beraud, 48, who reports directly to CEO Indra Nooyi, spent 13 years at the Limited Brands. Most recently, she was CMO of Victoria’s Secret. She starts at PepsiCo tomorrow (Dec. 4).
Beraud will have the hefty responsibility of developing marketing strategies for PepsiCo’s $39 billion portfolio of Frito-Lay, Pepsi-Cola beverages and Quaker products.
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