Patron Tequila Eyes 2 Finalists for Its Creative Account

Mullen, Goodby Silverstein in final meetings this week

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Patrón is down to final meetings this week in its search for a new lead agency, having culled its list of contenders to Mullen as well as Goodby, Silverstein & Partners, according to sources.

The winner will replace incumbent Cramer-Krasselt, which did not defend. Media spending on the assignment, which also includes sister brands Pyrat rum and Ultimat vodka, totaled nearly $42 million last year, according to Kantar Media.

The finalists, which emerged from a broader field of about a half-dozen, declined to comment, referring questions to the marketer, who could not immediately be reached.

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