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The online ad market is close to bottoming out, according to a new report issued by industry tracker eMarketer.
The research firm, which amalgamates spending reports from multiple sources to produce its own forecasts for the digital space, predicts that spending will continue to decline for the second half of 2009, but that decline should decelerate.
eMarketer is basing that assessment in large part on the online ad spending figures released earlier this week by the Interactive Advertising Bureau and PricewaterhouseCoopers, which found that total revenue had slid
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