OMD Wins PetSmart Media Business

Follows incumbent KSL's bankruptcy

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

OMD Chicago won media planning and buying for PetSmart after a review following the bankruptcy of the marketer’s previous agency, KSL Media.

PetSmart spends around $90 million a year on measured media.

The country’s largest specialty pet retailer awarded its business in January 2012 to KSL, which filed for bankruptcy in September of that year. (In May, 2012, KSL’s largest client, Bacardi, which spent more than $130 million annually, left for Mindshare, part of WPP’s GroupM unit.)

Bernstein-Rein, Kansas City, Mo.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in