Chris Garbutt has been named to the new position of chief creative officer of Ogilvy & Mather East in New York, moving from his role as CCO of O&M France.
Garbutt has been given a mandate to oversee creative across disciplines including advertising, customer engagement, public relations, digital, shopper marketing, branded content and entertainment. Garbutt, who has worked closely with O&M worldwide CCO Tham Khai Meng, will report to North American CCO Steve Simpson. The role and influence of Calle Sjönell, CCO of O&M N.Y., is unchanged, agency reps said.
The South African started his career at O&M Johannesburg in 1995 before joining TBWA\Hunt\Lascaris. He then moved to TBWA in Paris where as a creative director he worked on accounts like Nissan, Sony Playstation and Absolut Vodka for five years. Garbutt rejoined O&M in 2008, in France, as executive creative director, helping to shape global campaigns for Dove, Perrier, Coca-Cola, IBM and Louis Vuitton.
Garbutt is looking forward to his new cross-disciplinary role. “I cut my teeth in working with integrating brands and working with big ideas, from digital innovation to activation to social, PR and advertising, ” he said. “There are so many touchstones to reach consumers.”
Added Simpson: “This is the age of the adaptable agency. Our work is changing daily and it requires different talent and disciplines. This development plays to Ogilvy’s strengths.”