NPR Is Running Voice Recognition-Enabled Ads

Will listeners talk back?

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What you say out loud may soon be marketing data, and here’s why: Voice recognition-enabled ads are fast becoming a tool of mobile advertisers who want to ramp up response rates that often fall well short of 1 percent. The futuristic promos quietly emerged late last year, as JetBlue and Toys “R” Us began employing them.

This week, National Public Radio will start running the ads on its smartphone app, which garners roughly a million monthly listeners.

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