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Advertising spending in the U.S. could exceed pre-recession peak levels for the first time by the end of the year, according to new projections from Carat. The media planning firm estimated global spending will grow 5 percent in 2014 and an additional 5 percent in 2015.
Carat calculated the forecasts based on data from 59 international markets. According to the projections, top performing regions for growth will include North America (4.9 percent), Western Europe (2.7 percent), Central and Eastern Europe (3.5
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