Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES When new Wieden + Kennedy creative director Chad Rea closed his own independent 86 the Onions here last year, it was not with any sense of disappointment with the industry but rather “a sense of accomplishment,” he said.
The agency he started in 2002 to sate his passion for youth marketing had created some memorable work, including viral videos for Mountain Dew and ads for Starbucks, also a Wieden client.
The venture also left
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in