Nike Cuts Adrian Peterson as Brands Continue to Condemn NFL

Marketers have reached a tipping point

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Nike will no longer sponsor National Football League star Adrian Peterson, who was re-suspended by the Minnesota Vikings this morning stemming from allegations of abusing his 4-year-old son.

"Nike in no way condones child abuse or domestic violence of any kind and has shared our concerns with the NFL," according to a statement from the Portland, Ore.-based shoe brand. "We have suspended our contract with Adrian Peterson."

ESPN reporter Darren Rovell first reported the development on Twitter.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in