Nielsen Finds Rise in Spanish-Language Ads

Advertising in Spanish-Language media is growing, according to a new analysis of multi-cultural ad spending conducted by Brandweek parent the Nielsen Co.
 
Total spending in Spanish-Language media climbed 2.7 percent to $4.3 billion through the first three quarters of 2008, compared to the same period in 2007.
 
Procter & Gamble spent the most on Spanish-Language advertising through September 2008 with $133 million in expenditures.
 
Of the top-10 advertisers in this category, DirecTV stood out with the most growth, spending almost five times as much as it spent through the first three quarters of 2007.
 
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