Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Campaign From Rodgers Townsend Heralds Team’s New Arrivals
CHICAGO-The St. Louis Rams were not among the National Football League’s elite teams last year. Quite the opposite, in fact.
Change was what St. Louis shop Rodgers Townsend decided it had to sell when it took over the team’s ad account, previously unassigned, earlier this year, following a review of several undisclosed local shops.
The resulting TV campaign highlights players the Rams have acquired in the off-season, with voiceovers from the athletes.
“The fact that management was making these moves was a message to this city that they wanted to win,” said Tom Townsend, partner and creative director at the agency.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in