News Corp Acquires Storyful

'Social news agency' helps verify viral stories

News Corp has acquired Storyful, a Dublin-based startup that bills itself as a social news agency, according to The Wall Street Journal and various reports.

Founded in 2008, Storyful claims to help "discover" user-generated content and then verify it. Storyful has helped media companies like ABC News, Reuters and The New York Times secure rights to and make use of content produced by citizen journalists during events such as the Arab Spring.

Storyful also offers various digital tools to help news organizations identify which content is resonating in social media and will lead to high viewership. According to the company's site, videos identified by Storyful generated 575 million views this year. 

News Corp paid $25 million for the company.



DCNF - Categories
DCNF - Lifestyle
DCNF - Women
DCNF - Business
DCNF - Millennials
DCNF - News
DCNF - Sports
DCNF - Comedy
DCNF - Entertainment
DCNF - Affluents

Adweek Blog Network