New York Life Launches a Creative Agency Review

$74 million account is currently at Havas Worldwide

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Another insurance company is launching an agency search: New York Life is reviewing the creative business currently handled by Havas Worldwide, a client rep confirmed.

The largest mutual life insurance company in the U.S. spent $74 million on media in 2014, according to Kantar Media. New York Life follows Humana and MetLife, both of which have started agency reviews of their own in the last month.

While the review covers the business at Havas, the full scope of the agency search has yet to be determined.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in