Advertisement
Super Bowl

Nearly 15,000 People Are Upset That Nascar's Super Bowl Ad Makes Fun of Being Gluten-Free

Another GoDaddy?

A petition is lobbying to get rid of this Nick Offerman ad for Nascar.

A Change.org petition with nearly 15,000 signatures is asking Nascar to ditch its Super Bowl spot.

The ad features Nick Offerman, making fun of being gluten-free and, according to the petition, implies that gluten-free people who suffer from Celiac disease are "soft," "weak" and "part of America's problem."

The man circulating the petition online anonymously—he goes by Gluten Dude—told Adweek it is his goal to get the ad removed like GoDaddy's controversial spot was earlier this week.

"They pulled the GoDaddy spot for puppies. We're talking about human beings here," he said. Though, he said he understands the cost and production behind a Super Bowl spot and doesn't expect it will be pulled.  

The offending line in question comes from Offerman early on: "When our idea of danger is eating gluten, there's trouble afoot. Yes, we the people have gotten soft." 

The petition was posted late Wednesday and has amassed nearly 15,000 signatures. 

UPDATE: According to a spokesman for NBC Sports, the line in question will not appear in the 60-second version of the spot that will run during the Super Bowl. The line is only featured in the online version of the spot. 

"The intent of our creative was to highlight NASCAR's return to NBC Sports in 2015 and celebrate the sport's fun and passionate following," said an NBC Sports spokesman. "The response has been overwhelmingly positive, but we understand that it is hard to please everyone and apologize to anyone who took offense." 

Advertisement
Advertisement
Adweek Blog Network