Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NCM, the movie theater ad network, delivered 35.3 million ad exposures to moviegoing adults per month in the fourth quarter of 2009, the most of any place-based network measured in Nielsen’s new “Fourth-Screen Network Audience Report.”
The inaugural quarterly report measured 10 of the largest location-based networks in the country. It measures gross monthly digital advertising exposures. Traffic and transaction data used in the report were gathered through on-site traffic counts, third-party-reported transactions, and client-supplied transaction data that were either audited against third-party data or accompanied by affidavits of accuracy, Nielsen said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in