NBCU’s New Branded Content Studio Launches Satirical Campaign With Sabra

Videos will run on social pages and Vox Media properties

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NBCUniversal's new branded content studio, which the company launched in March to develop and produce content for clients that could also exist outside its own platforms, has landed its first major partnership, with Sabra Dipping Co.

Today, the NBCU Content Studio is launching a digital campaign of satirical videos promoting Sabra's Veggie Fusions Guacamole line. The spots, which are inspired by culinary how-to videos, will appear on NBCUniversal's social pages as well as Vox Media's digital properties via the Concert inventory tool (which NBCU and Vox created in April to sell premium advertising across their combined digital properties).

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