NBC's 'Sunday Night NFL' Goes Live Online | Adweek
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NBC's 'Sunday Night NFL' Goes Live Online

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NEW YORK NBC's 17-game, prime-time Sunday Night Football schedule will also be streamed live on NFL.com and NBCSports.com.

Labeled "Sunday Night Football Extra," it is the first time live, complete NFL games will be available across the U.S. via online streaming.

The live streaming will be a feed from the live telecast on NBC. Complementing the stream will be a number of extra features, including additional camera angles, in-game highlights, picture-in-picture technology, live statistics and other interactive elements.

The streaming will also include in-game studio updates from the NBC Football Night in America team and NFL Network talent.

The first "Sunday Night Football Extra" will be streamed on Thursday, Sept. 4, at 7 p.m., the night of the NFL opener. All the remaining games will air and be streamed on Sunday nights.

NBC and the NFL said "Sunday Night Football Extra" is a one-year experiment and the NFL will be examining it to gain insights into viewing habits of fans.

"This is an exciting step forward for us as we offer our fans a new way to watch NFL games," said Steve Bornstein, NFL evp, media. "We are combining NBC's outstanding Sunday Night Football telecast with extras that will enhance the fan enjoyment of the game."