Name the Event, and Some Marketer Will Be Ready to Exploit Social Media

Marketing takes a big leap thanks to Oreo’s genius blackout Twitter ad

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During the Oscars this Sunday night, nimbly crafted ads highlighting both golden moments and gaffes will stream into Twitter and Facebook feeds. And don’t be surprised next month if new-Pope-themed promos—especially for those identified as Catholic—ascend into the social strata.

This is the digital world we now live in—where brands react to breaking news as quickly and nimbly as a news operation.

“It helps brands stand out and resonate,” said Luis Caballero, COO of Blinq. That’s certainly what happened with Oreo with its #blackout hashtag during the Super Bowl (and what didn’t happen for Poland Spring during GOP Senator Marco Rubio’s State of the Union retort).

Someday soon the marketing community may think back at Oreo’s simple, fortuitousness move (the brand didn’t even buy an ad) and tweet #smh.

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