Tor Myhren’s performance at Grey New York has catapulted him onto a global stage: The president, chief creative officer of the network’s flagship office is taking its top worldwide creative job. The 41- year-old succeeds Tim Mellors, who is retiring after 15 years with the WPP agency in the U.S. and the U.K.
Myhren joined Grey in 2007 and is largely credited with the turnaround of the agency, thanks to award-winning, buzzed-about work for E*Trade, the NFL and DirecTV. He’ll retain his current roles as president and CCO in New York. Myhren’s expanded responsibility includes working on global new business, an area where he’s already proven his skills in high-stakes pitches like Grey’s successful bid to become creative lead on Procter & Gamble’s global Gillette business earlier this year. Since he joined the agency, Grey New York has doubled in size, attracted key talent and built a digital practice.
In promoting Myhren, Grey Group chief Jim Heekin said: “(Tor) has helped shape a highly innovative, infectious and winning culture in our flagship New York agency. In his new role, he will have the opportunity to evolve this culture of innovation across our global footprint.”