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NEW YORK MSNBC.com today opens a new chapter in its $5 million ad campaign from independent SS+K.
At The Bridge movie house in Los Angeles, before the midnight showing of Spider-Man 3, patrons will be able to play a game called Newsbreaker Live, which is similar to Atari’s 1980s-era game Breakout.
Instead of using a joystick, the audience will position the on-screen paddle by moving to the left or right. The more they move in unison, the more responsive the paddle will be.
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