Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Call it a wrap — a victory in November for Sen. Barack Obama. That is the outcome being predicted by Havas-owned MPG based on the results of data processed through a new social network modeling tool call Resonance that the shop has developed and will now introduce to clients.
The prediction is unique because it definitively projects that Obama will win in November, even providing the margin of victory in the battleground states, as opposed to identifying which candidate is ahead at the present time, which is what most polls indicate.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in