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When consumers claim to be tightening their belts in response to a tough economy, one wonders if some are trying to sound more fiscally virtuous than they truly are. But who’s going to brag about stiffing Mom? Thus, we’ll take it seriously when respondents to a BIGresearch poll for the National Retail Federation report plans to spend a shade less on Mother’s Day than they did last year.
When asked how much they’ll spend for the holiday this year, consumers gave responses that averaged out to $138.63
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