Mobile Thursday?

Plans for Thanksgiving Day smartphone and tablet shopping almost double, Digitas study finds

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When evening comes November 22, forget the turkey. Grab your gadget and get ready to buy.

In fact, 28 percent of adult smartphone and tablet owners plan to shop using those mobile devices on Thanksgiving Day, according to a new study conducted by Harris Interactive for Digitas. That's almost double the 15 percent of U.S. adults age 18 and older who made the same claim in 2011.

“The fact that it’s just about a 100 percent year-over-year increase shows the big behavioral change that mobile devices are causing,” said Chia Chen, mobile lead at Digitas.

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