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LOS ANGELES Four finalists have emerged following chemistry checks in Mitsubishi Motors North America’s review of creative chores on its $185 million ad account, according to sources.
The contenders, all in Southern California, are: Omnicom Group’s DDB/LA in Venice; and independents Ignited in El Segundo, WongDoody in Seattle and Culver City and Traffic in Los Angeles.
180, MMB and Ground Zero are among the shops that did not advance, per sources.
Executives at the agencies, client and search consultancy Select Resources International, Santa Monica, Calif.,
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