The Mirage Hotel & Casino is placing its bets on David&Goliath. The L.A. independent agency won creative duties for the Las Vegas resort after a review involving five undisclosed agencies.
David&Goliath replaces B&P Advertising, Las Vegas. The assignment is effective immediately and new work is expected to launch in the third quarter. Measured media ad spending in 2011 was just over $2 million, per Nielsen. That amount does not include spending on the Internet or b-to-b advertising.
David&Goliath recently won business from NFL Media and, last week, launched its first campaign, “It’s serious fun” for the brand. The agency also works for clients like Kia Motors, Universal Studios Hollywood and California Lottery.