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Unilever has elected to keep its U.S. media planning and buying assignment at WPP Group’s Mindshare, according to sources.
The shop also retained Western Europe and picked up Canada. The decision came after a review that begin six months ago.
Other contenders in the U.S. review included Omnicom’s PHD and Interpublic’s Initiative.
The client spent $640 million in the U.S. on ads in 2008 and $674 million from January through November of last year, according to Nielsen.
The North American review is part of a broader process that the client launched last year to evaluate its media agency relationships across numerous markets around the world.
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