Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
MillerCoors, a joint venture of brewers SABMiller and Coors Brewing, will refresh Coors Light packaging with a two-sided cold-activated label that will be featured on 12- and 16-oz. cans hitting stores in April.
The entire lineup of Coors Light cans
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in