Meridian Resets Account Structure for Kmart

Agency Looks for More Effective Setup With Focus on Teams
DETROIT–Meridian Advertising is reorganizing the management structure of its cornerstone Big Kmart and Super Kmart accounts in an effort to be more “efficient and effective,” an executive with the shop said.
The Troy, Mich., agency, which handles the retail creative, production and promotion portions of Kmart’s advertising and marketing business, has moved to what president Dan Surdell described as “more of a team structure.”
Tasha Majchrzak, who remains management supervisor on all aspects of the Kmart business, previously had 13 account executives reporting to her.