Mental Floss Is Not Just a Magazine Anymore

Selling Pluto T-shirts and beer-tasting kits

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Specs
Who Co-founders William Pearson (l.) and Mangesh Hattikudur
What Magazine and e-commerce business
Where New York offices



Mental Floss is known for its engaging Wikipedia-like articles (“How Many Languages Is It Possible to Learn?”) that nourish the mind. Few realize the Dennis Publishing bimonthly has a robust e-commerce arm with 1,300 products from T-shirts to beer-tasting kits. Here’s how it all began: After Pluto lost its planetary status, a reader wrote in: “You guys should make a shirt that mourns the loss of Pluto.

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