Interpublic Group’s Mediabrands has hired Jason Weisberger as COO of its Ventures unit. Weisberger reports to Matt Freeman, the operation’s CEO.
Over the past year, Weisberger was a consultant who worked with Mediabrands Ventures. His other clients included the National Science Foundation, Panorama Capital and Soros Fund Management.
Prior to that, Weisberger was president and COO of mobile video company Transpera (recently acquired by Tremor Media). He also served as COO of online ad network Federated Media Publishing.
Among other duties, Weisberger will work with the group’s agencies, including Reprise, Geomentum and Shopper Sciences, to expand service offerings and select new technologies. He’ll also oversee the group’s effort to develop a single tech platform that clients could use to execute cross-channel buys.
“As we continue to expand, Jason is the necessary ingredient as we create a single platform from which all of the Venture groups will be able to showcase and share their services across IPG,” said Freeman. “I am confident that Jason will enhance and simplify how Mediabrands Ventures operates on a client-facing basis.”