Media Pop-Ups Look for New Edge in Lean Times

Pop-ups have gained favor as a way of getting value out of vacant real estate while bringing an element of immediacy and surprise to the shopping experience. The concept lends itself to various types of businesses, so it’s no wonder media brands have gotten in on the pop-up action. Their goal: to capitalize on the holiday shopping season in the quest for new sources of revenue while promoting their core brands. But with consumers worried about job security and the economy, pop-ups have to do more than just hawk merchandise to get people to turn their heads.