McDonald's 'HealthyGate' Surprisingly Doesn't Inspire Much Snarky Fun on Twitter

Subway and Domino's make tepid plays, but healthier fast-food brands aren't biting

One would think the revelation that McDonald's had been advising its employees to avoid many of the items the quick-serve chain offers would inspire purveyors of healthier foods to jump at the obvious marketing opportunity at hand. But so far on Twitter, consumers who click on a #McDonalds hashtag or search for the brand on the social site are being only fed Promoted Tweet ads from Domino's Pizza and Subway.

And in both cases—despite Subway's longstanding play as a dieting option—the food being pitched doesn't exactly conjure images of folks tightening their belts.

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