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When the world tunes in to watch the FIFA 2010 World Cup South Africa, McDonald’s wants to make sure it gets noticed. The No. 1 burger chain announced today, what it is calling, its most comprehensive marketing program surrounding the tournament. This is the fifth year the chain is serving as the sponsor and the official restaurant.
McDonald’s plans include menu items, packaging and restaurant promotions themed around the tournament, which kicks off June 11. McDonald’s also unveiled a series of online games at Fifa.com.
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