Gustavo Martinez, Ogilvy & Mather's global new business director is moving to McCann Worldgroup to serve as president of Europe.
Martinez replaces Brett Gosper, the regional director for McCann Worldgroup Europe, who was cut from that role at the Interpublic Group agency.
Additionally, Lotta Malm Hallqvist is rejoining McCann Erickson as chief growth officer, with global responsibilities, based in London. Most recently, she ran global new business at independent Mother, where she was a colleague of Linus Karlsson who, in November, was named chairman, chief creative officer of McCann’s New York and London offices.
Malm Hallqvist had previously been with McCann for 11 years; her most recent agency role was chief agency growth officer, EMEA.
McCann Worldgroup chief executive Nick Brien confirmed the executive changes this morning in an internal e-mail.