Marvel Will Unlock Its New Avengers Trailer Once Enough Fans Have Tweeted About It [UPDATE: It's Live]

Age of Ultron clip inches toward digital debut

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[UPDATE: The trailer is live, and it's pretty great. Our original writeup is below.]

Want to see the new Avengers: Age of Ultron trailer? If so, you best get tweeting.

Whether you think it's brilliant or diabolical (probably both), you have to admire Marvel's use of a promoted tweet that allows fans to slowly unlock the next ad for the upcoming Avengers film:

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