Macy's, Madonna to Market Merchandise | Adweek Macy's, Madonna to Market Merchandise | Adweek
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Macy's, Madonna to Market Merchandise

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Madonna and her 13 year-old daughter Lourdes are lending a little star power to Macy's. The two are designing a line called Material Girl that will appear exclusively at the retailer this back-to-school season.

The line, described as a "fast-fashion, junior collection," will hit shelves in 200 Macy's locations and be available on the company's Web site in August. Material Girl is a joint venture between Madonna, Lourdes and the Iconix Brand Group's in-house fashion department. In addition to back-to-school apparel, the Material Girl line will include footwear, handbags and jewelry.

In 2011, the plan is to expand into Material Girl-branded fragrances as well. The collection will retail for between $12 and $40.

Madonna's not the first pop star to launch her own clothing line. Avril Lavigne has an exclusive deal with Kohl's for her Abbey Dawn line. Lavigne and Kohl's this month introduced merchandise in the line related to Disney's Alice in Wonderland.