L'Oréal's Golden Globes Campaign Aims to Get Women Talking About More Than Just Beauty

Changing the dynamics of the red carpet

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The politics of the red-carpet conversation have changed. Women may dress to the nines to match the glitz and glamour associated with awards ceremonies like Sunday's Golden Globes, but that doesn't mean beauty is the only thing on their minds. And one major beauty brand (and Golden Globes sponsor) has taken notice.  

During Sunday's ceremony, L'Oréal Paris will launch its #WorthSaying campaign from agencies McCann and Alison Brod Public Relations. The campaign is meant to get women talking about the things they believe are important, whatever they may be. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in