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Livescribe, the developer of the Pulse smartpen that digitally captures handwritten notes, has selected Austin, Texas-based ad shop T3 as its full-service lead agency after a review, the client has confirmed.
Neither the agency nor the client would disclose annual billings, but sources said they would surpass $5 million. Other contenders were not disclosed.
The assignment covers brand marketing strategy, creative and media services.
Livescribe was founded in 2007 and created a proprietary digital note taking system that links audio recordings to handwriting on paper.
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