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LendingTree is moving its creative business to Grey San Francisco from Merkley + Partners, the marketer's agency of nearly three years.
Grey landed the assignment after a review that began with 11 agencies and came down to three finalists, sources said. It's not clear if Merkley defended. Annual measured media spending is around $20 million.
With the WPP agency in its corner, the online loan marketplace plans to expand its message to consumers. The company is known primarily for connecting borrowers with mortgage lenders, but now LendingTree wants to change the way people think about loans in general.
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