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Television isn’t what it used to be, and that’s fine with E! Entertainment Television, the Los Angeles-based cable channel.
The channel will provide special content to subscribers of TiVo, the personalized television service. In the first quarter of 1999, Sunnyvale, Calif.-based TiVo plans to launch a set-top box-based application which will allow users to time-shift broadcast, cable or satellite programming for later viewing. The E! deal is its first content agreement.
The TiVo set-top box, which the company calls a “content receiver,” can handle multiple data streams, which could include targeted ads and multimedia content.
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