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The San Francisco office of Darwin Digital said last week it had landed three accounts–Macromedia, E*Trade and Yack!–for which the agency will perform a range of interactive services.
Yack!, an online aggregator of live Internet events and chats, named the Saatchi & Saatchi unit agency of record, a six-figure assignment. Darwin will do online branding and marketing for the 2-year-old Emeryville, Calif.-based company. Those ads will launch in April, and Darwin may create some radio and print ads.
“What we’re hoping to achieve with Darwin … is to create brand awareness and drive traffic to our Web sites,” said Jody Broughton, vice president of marketing at Yack!.
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