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Interpublic Group has launched a new creative technology unit called Split.
The venture is tasked with developing global partnerships with agencies and marketers and creating proprietary products.
While Split is an independent IPG revenue center, it is aligned with McCann Worldgroup.
Worldgroup CIO Greg Smith founded and heads Split, and has been working with McCann Erickson chief creative officer Joyce King Thomas in testing the concept at the agency’s New York headquarters.
With about 30 employees, Split has brought in over $1 million in revenue from various projects and is currently working on new apps that will launch by month’s end, as well as a social media platform that debuts this quarter, the company said.
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