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LOS ANGELES Intel has cut to three finalists in its $300 million global media review, according to sources.
Omnicom Group’s OMD, Publicis Groupe’s Starcom, both in Chicago, and the incumbent, Interpublic Group agency Universal McCann in New York, have advanced.
The cut came after client executives visited regional offices of five agencies, said sources.
Final presentations are slated for early April with a decision shortly thereafter.
Publicis Groupe’s Zenith Optimedia and WPP Group’s Mediaedge:cia, both here, did not advance.
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