Instagram Husbands Can Finally Put Down the Camera in Fossil's New Smartwatch Ads

Fun follow-up to viral hit

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If you're an Instagram husband, you should convince your spouse to get Fossil's smartwatch. That's what a new ad from 360i argues with a follow-up to last year's viral hit "Instagram Husbands," about the poor souls who are forced to become their wives' social media photographers.

In the two-minute spot, the husbands featured in last year's hit have solved their problem—their wives just have to push a button on the Fossil Q smartwatch to take their own photos. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in