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Infographic: The Recipe for a Successful Booze Brand

Tradition mixes well with engagement, social media and a dash of celebrity

What determines how consumers choose their brand of booze? Photo: JGI/Jamie Grill

With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends are the biggest influence, research company Crowdtap found that alcoholic-beverage consumers are also very brand-focused.

A brand's history and tradition was the second biggest influence on a purchase, and more than 90 percent said they would personally engage with a brand.

Here's a look at Crowdtap's other findings, along with the most valuable alcohol brands worldwide. 

Infographic: Carlos Monteiro

This story first appeared in the July 20 issue of Adweek magazine. Click here to subscribe.

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