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Tempur-Pedic hired Interpublic’s Huge L.A. as its new digital agency, following a six-month review. Razorfish, the Publicis Groupe incumbent, did not participate.
The move follows the specialty mattress manufacturer’s shift in advertising strategy in the face of growing competition. Late last year the company named Carmichael Lynch, another Interpublic agency, as its creative lead. That shop replaced Acme Idea Company, South Norwalk, CT. Before the agency switch, the marketer was known for its “Ask Me” TV campaign along with the positioning of “The most highly recommended bed in America.”
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