Huge named Jessica Pezzullo, formerly a senior partner at Select Resources International, as the digital agency’s new chief marketing officer. She succeeds Chris Hayes, who recently left the Interpublic shop to join Omnicom-backed Critical Mass as CMO earlier this month.
In addition to leading agency searches at Santa Monica, Calif.-based SRI, Pezzullo led the firm’s organizational consulting and digital practices. She will be based in Huge’s Los Angeles and Brooklyn offices.
Prior to SRI, where she worked for seven years, Pezzullo was an Ogilvy & Mather senior partner, group account director. While there, she was responsible for AT&T Wireless, where she developed the marketer’s American Idol marketing program and handled clients including LG, Cisco, DuPont and Yahoo. She has also been CMO at Saks Direct, whose founding she oversaw, and at Digitas, where she led the agency team handling interactive and direct initiatives associated with the launch of the American Express Blue card.
Huge CEO Aaron Shapiro said he met Pezzullo six years ago after she led the digital search for the National Association of Realtors, an account the agency won. Since then, she has acted as an informal advisor to Huge.
“Jessica realizes the talent we have and what we can do,” he said. “She’ll help push our company to the next level and realize our potential."
In the U.S. last year, Huge’s revenue grew 38 percent to an estimated $120 million, with the addition of new accounts such as the Harvard Business Review, Google, Samsung, TED, Vans, TD Ameritrade, Mass Mutual and Sonic Automotive.