HuffPo to Roll Out 'Doers' Video Series | Adweek
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HuffPo to Roll Out 'Doers' Video Series

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The Huffington Post is launching a new video series with the help of its rabid user base.

The self-proclaimed Internet Newspaper is planning to roll out Featured Doers, a series of video interviews with individuals who have been identified as innovators doing "amazing things" -- such as director James Cameron (Avatar) or U.S. Department of Energy Secretary Steven Chu. The site’s editors are asking its user base to choose five interview candidates from among a list of 15 nominees for Featured Doers, the first of a planned series of HuffPo originals.

Users will be asked both to submit questions for the potential interviewees and also vote on other readers’ questions. The five candidates who receive the most reader-supplied questions will be selected for interviews, which will begin appearing over the next few weeks, said officials.

The site has signed on HP as the official sponsor of the crowdsourced Doers interviews. Executives from the fast-growing community-driven news site have identified original video as a key focus going forward -- both as a means to increase time spent on the site and a way to attract big-name advertisers.

Among the other Doers candidates are Charles Best, founder of the New York-based public school-focused nonprofit DonorsChoose, New York Times columnist Thomas Friedman, and TV chef Jamie Oliver.