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People look a fair amount before leaping to a choice of hotel, finds a Synovate poll issued this month. Choosing among statements that might describe their mode of picking a hotel, 6 percent of U.S. respondents agreed that they “select the first OK one that I find.” At the other extreme, 21 percent “research every hotel in the area so I know I am choosing the best one for me.” In between were 67 percent who “find out about a few comparable hotels and choose the one that will best suit me.”
Forty-five percent of U.S.
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